Provides a liquid base for a product.

Ethoxylated Alcohol is a cleaning agent, or "surfactant," that can also be found in household cleaning products like all-purpose cleaners and automobile cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulisifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use.

Isotridecanol, Ethoxylated is a cleaning agent or "surfactant" that can also be found in cosmetics, metal processing and lubricants. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Glycerin is a moisturizer that can also be found in personal care products such as skin lotion. It works by drawing water in and forming a barrier on a surface to help retain moisture. We use glycerin in products to prevent the product from drying out and breaking apart.

PEG-150 (polyethylene glycol) is an emulsifier that can also be found in soaps, shampoos and body washes. It helps bind ingredients together and keep a formula from separating. PEG-150 is an alcohol that helps hold mixtures of oil and water together. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use.

For competitive reasons, the supplier of this proprietary polymer solution has asked us to keep the details confidential, and we're legally bound to do so. But we can tell you that it's an aqueous solution of polymers that we use in our products to help adjust the flowability so that the product can be spread evenly and can help prevent stains.

Proxel GXL is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

White mineral oil is a clear liquid carrier that can also be found in a wide variety of cosmetics, personal care and household products. A carrier does just what it sounds like - it helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. We use white mineral oil because without a carrier, the product would not work with the same consistency across a surface. White mineral oil can also be used as a cleaning agent, or "surfactant," that removes dust, dirt and soils, or as a stabilizer that helps maintain a product formula when exposed to air, light or heat, or as a defoaming agent that helps reduce the formation of foam to avoid defects on surface coating post-use.