Mr Muscle® Toilet Cleaner Power Rust & Limescale

Provides a liquid base for a product.

Hydrochloric acid is a builder that can be found in household cleaning products. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Hydrochloric acid can also be used as a pH adjuster that alters the pH of a product. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. We also sometimes use hydrochloric acid as a cleaning agent that removes hard water deposits.

For competitive reasons, the supplier of this cleaning agent (surfactant) has asked us to keep the details confidential, and we're legally bound to do so. But we can tell you that it's a cleaning agent (or blend of cleaning agents) that we use in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Ethoxylated alcohol is a cleaning agent, or "surfactant," that can also be found in household cleaning products like all-purpose cleaners and automobile cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulisifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use.

Liquitint^® Blue MC is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.