Provides a liquid base for a product.

Sodium laureth sulfate is a cleaning agent, or "surfactant," that can also be found in toothpastes, shampoos, lathers and bubble baths. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away.

Hydroxyethyl cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. In some products, hydroxyethyl cellulose can also be used as a binder, which helps ingredients hold together. We use it to improve the texture of a product and, as needed in some formulas, help a product to cling to surfaces such as a toilet bowl.

Ethoxylated Alcohol is a cleaning agent, or "surfactant", that can also be found in household cleaning products like all-purpose cleaners and car cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulsifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products, where needed, to ensure that our products provide the same performance use after use.

3-(3-hydroxypropoxy)propan-1-ol is a cleaning agent, or "surfactant," that we use in our products to remove dirt and deposits. It does this by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that is more acidic works better for soap scum removal. Its opposite, a formula that is more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

2-bromo-2 nitropropane-1,3-diol is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

1-hydroxyethylidene-1,1-diphosphonic acid is a chelator that can also be found in a variety of products including household cleaners, water treatment and personal care products. The word chelator (pronounced "key-lay-tor") comes from the Greek word chele, or claw. Think of a chelator as a tiny claw that reaches out and grabs the minerals or metal ions. We use 1-hydroxyethylidene-1,1-diphosphonic acid in our drain products as a stabilizer. It acts by binding metal ions that may interact with other ingredients in our formulation.

Benzophenone-12 is a stabiliser that can also be found in perfumes and soaps. This ingredient should not be confused with benzophenone-3 (oxybenzone), which some reports associate with health concerns. Benzophenone-12 is different. It acts as an antioxidant – we use it to help maintain the properties and performance of a product as it is exposed to air, light or heat.

Acid Red 33 is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons.

1-(5,5-dimethyl-1-cyclohexen-1-yl)pent-4-en-1-one*; 2-methylbutyl 2-hydroxybenzoate; 3a,4,5,6,7,7a-hexahydro-4,7-methanoinden-6-yl acetate; 4-terpineol; 4-tert-butylcyclohexyl acetate*; 6-methylhept-5-en-2-one*; amyl salicylate*; butylphenyl methylpropional*; camphene; camphor*; citronellol*; coumarin*; dipropylene glycol; ethyl trimethylcyclopentene butenol; eucalyptol*; eucalyptus globulus leaf oil*; exo-1,7,7-trimethylbicyclo(2.2.1)heptan-2-ol; hexyl acetate; isobornyl acetate; isobutenyl methyltetrahydropyran; linalyl acetate*; menthone*; octan-2-one; octan-3-one; pin-2(10)-ene*; pinene*; pogostemon cablin oil*; Proprietary Formulation; terpenesandterpenoids,sweetorange-oil*; terpineol acetate; terpineol*; vanillin*

*Item on SC Johnson’s list of skin allergens, learn more

For additional fragrance information, click here.

D&C Violet #2 is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons.