Provides a liquid base for a product.

Ethanol is a solubiliser that can also be found in makeup, lotions and hair care products. It works by dissolving the ingredients of a product to help them mix together better. It also can act as a cleaning agent by helping dissolve dirt. Ethanol is the same alcohol that is found in alcoholic beverages, but in consumer products it is used in very small amounts to make the product work better.

Alkyl polyglycoside is a widely used cleaning agent, or "surfactant," that is derived from sugar, and can be found in many household cleaning products. It removes dirt by loosening it from a surface. It also aids streak-free cleaning.

Methylchloroisothiazolinone is a preservative that helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices

Sodium citrate is a builder that can also be found in various household products including shampoos, mascara and lipstick. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. It can also be used as a stabiliser that maintains the clarity of the product and protects its pH. The pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. To ensure product performance, it is important that our product formulas maintain their stability over time.

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