Provides a liquid base for a product.

Butoxydiglycol is a solvent cleaning agent that can also be found in household cleaners and degreasers. It works by dissolving the residue that remains on bathroom surfaces such as oils and soaps. It's particularly good at removing soap scum.

Isobutane is a propellant used to dispense a product from a container. It is often used in concert with other propellants such as butane and propane. While isobutane is commonly known for its use as a fuel, for example for camp stoves, in use as a propellant its energy comes from being compressed in a can rather than from being lit or heated.

Isopropyl alcohol is a cleaning agent that can also be found in cosmetics and personal care products including eye makeup, lotions, soaps and hair care products. It is also the main ingredient in common household rubbing alcohol. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. Then, it evaporates quickly.

PPG-6-DECETH-4 is an emulsifier which can also be found in paints and coatings for the automotive industry. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use. Over time, it is possible for formulas in a product to separate. An emulsifier helps oil mix into water. In our shoe care products, it also penetrates leather it is applied to helping soften the material.

Propane is a propellant used to dispense a product from a container. It is often used in concert with other propellants such as butane and isobutane. While propane is commonly known for its use as a fuel, for example for grills and portable stoves, in use as a propellant its energy comes from being compressed in a can rather than from being lit or heated.

Ammonium hydroxide is commonly referred to as "ammonia." Many consumers use it at home for cleaning and laundry. It’s a cleaning agent, or "surfactant," that removes dirt, and it can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. Household ammonia has a strong odor; by using ammonium hydroxide in combination with other ingredients, we can achieve the same cleaning results while using much less ammonia.