C13-14 Alkane is carrier that can be found in floor coating and paints. It helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. We use it because without a carrier, the product would not work with the same consistency across a surface. C13-14 Alkane can also be used as a solubilizer helping to ensure even distribution of the ingredients through a product, to help it work better. No matter how much you shake or blend a formula that combines oil and water, over time the oils will separate from the rest of the liquid - just like salad dressing. A solubilizer helps keep our product formula mixed well.

Paraffin is a blend of waxes that is used to form a candle and that provides fuel for the candle as it burns. Paraffin is one of the most plentiful and commonly used waxes today. It can also be found in a wide array of products from lipsticks to eye makeup to baby products. In household products, we use paraffin as a film former to create a protective coating or shine on a surface.

Titanium dioxide is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.

1-chloro-4-(trifluoromethyl)benzene (PCBTF) is a cleaning agent that can also be found in paints and inks. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away.

Glycol montanate is a film former that can be found in a variety of cosmetics and skin care products. In our products, glycol montanate adds shine and provides a protective coating when applied to a surface.

Carnauba wax is a naturally derived film former that can also be found in cosmetics and skin care products. It creates a protective coating or shine on a surface. Carnauba wax comes from the carnauba palm tree – it forms on the leaves of the palm to protect the leaves from heat and keep their moisture from evaporating. In our products, it adds shine and protection when applied to a surface.

Silica is a thickener that can also be found in a wide variety of cosmetics and personal care products. It is also called "silicon dioxide." In our products, we use silica to help a product maintain a gel-like texture. In certain products, it also works as anti-settling agent by preventing particles from precipitating out.

Microcrystalline wax is a film former that can also be found in cosmetics, chewing gum and eye drops. It creates a coating or shine on a surface. This means that the surface has an added level of protection, and also has the shine that helps the surface look its best. It can also be used as a binder that holds a product's ingredients together. We add microcrystalline wax to products so that when other ingredients are compressed, they hold together in a solid shape.