Provides a liquid base for a product.

Titanium dioxide is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.

Acrylic polymer is a film former that works in combination with rinsing water to keep surfaces cleaner longer. It works by first attaching to the surface, and then helping to prevent soils from attaching so that they can be washed away by water. It is especially good at helping prevent soap scum from adhering to shower and sink surfaces. In certain formulas, adding Acrylic polymer to our products helps increase the glossy appearance on the surfaces where it is applied.

Polyethylene oxide is a cleaning agent, or "surfactant," that can also be found in a variety of makeup and other products, including toothpastes. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to so that they can be rinsed away.

Aminomethyl propanol is a pH adjuster that can also be found in lotions, hair and skin care products. It alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. In this way, aminomethyl propanol is also used as a corrosion inhibitor in some of our products.

Oleic acid is a cleaning agent, or "surfactant," and a type of fatty acid that occurs naturally in some foods; others are stearic acid, lauric acid, myristic acid and palmitic acid. In cosmetics and personal care products, these fatty acids are used in cleansing creams, soaps and pastes. We use oleic acid in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. In certain products, this ingredient works as a dispersant, dissolving certain kinds of dyes.

Propylene Glycol is a solubilizer that can also be found in cosmetics, toothpaste, food and beer. It is sometimes confused with ethylene Glycol, the sweet-tasting ingredient that can be used in air conditioning systems and antifreeze products, but it is a different ingredient. Propylene Glycol is used in our products to help ensure even distribution of the ingredients throughout a product, to help it work better. We also use it as an odor eliminator; as a cleaning agent, or "surfactant," that removes dirt; as a wetting agent; or as a carrier that enables delivery of the product to the surface. In certain products, Propylene Glycol works as a moisturizer helping to prevent a product or surface, like leather, from drying out by retaining moisture making the material softer and more pliable.

Polyethylene Glycol Trimethyl Nonylphenyl Ether is a wetting agent that can also be found in paint and textiles. Adding Polyethylene Glycol Trimethyl Nonylphenyl Ether to our products helps the formula spread across a surface, such as leather, making it work better.

Diethylene glycol monoethyl ether is a solubilizer that ensures even distribution of the ingredients throughout a product, to help it work better. No matter how much you shake or blend a formula that combines oil and water, over time the oils will separate from the rest of the liquid - just like salad dressing. A solubilizer like mineral spirits helps keep our product formula well mixed. It can also be used as a wetting agent to help a formula spread across a surface, making shining more efficient.

Xanthan Gum is a thickener that can also be found in makeup, skincare products, toothpaste and in various food products. We use it in our products to help them cling to a surface to allow more time for them to clean. In certain products, it is not only working to unifying the liquid solution, but also to adjust the flowability so that the product can be spread evenly.

1,2 benziosothiazol -3(2H) is a preservative that helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

Lanolin is a moisturizer that can be found in hand lotions and moisturizing products. As a moisturizer in our products, it helps prevent a product or surface, like leather, from drying out by helping it retain moisture. This makes it softer and more pliable.