Provides a liquid base for a product.

Linear alcohol is a cleaning agent, or "surfactant," that can also be found in laundry detergents and personal care products. We use linear alcohol in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Methylisothiazolinone is a preservative that can also be found in shampoos, skin care products and makeup. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

Ethoxylated Alcohol is a cleaning agent, or "surfactant," that can also be found in household cleaning products like all-purpose cleaners and automobile cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulisifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use.

Potassium hydroxide is a builder that can also be found in bath, cleansing, makeup and shampoo products. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Potassium hydroxide can also be used as a pH adjuster within our products. As a pH adjuster, it helps alter the pH of a product to improve stability of the formula overtime.