Provides a liquid base for a product.

Sodium citrate is a builder that can also be found in various household products including shampoos, mascara and lipstick. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. It can also be used as a stabilizer that maintains the clarity of the product and protects its pH. The pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. To ensure product performance, it is important that our product formulas maintain their stability over time.

Isopropylamine dodecylbenzene sulfonate is a cleaning agent, or "surfactant," that can also be found in bath products, shampoo and conditioners. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Sodium capryl sulfonate is a cleaning agent, or "surfactant," that can also be found in detergents and cosmetics. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Linear alcohol is a cleaning agent, or "surfactant," that can also be found in laundry detergents and personal care products. We use linear alcohol in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Methylisothiazolinone is a preservative that can also be found in shampoos, skin care products and makeup. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

Acrylic copolymer is a thickener that can also be found in personal care products such as lotions and hair styling gel. We use it to improve the texture of a product and help it maintain a gel-like texture.