Provides a liquid base for a product.

C9-11 Alkyl Glucoside is a cleaning agent, or “surfactant”, that can also be found in hair products and facial cleansers. We use C9-11 Alkyl Glucoside in our products to remove dirt and deposits by surrounding the dirt particles to loosen them from the surface they’re attached to, so they can be rinsed away.

Ethoxylated Alcohol is a cleaning agent, or "surfactant", that can also be found in household cleaning products like all-purpose cleaners and car cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulsifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products, where needed, to ensure that our products provide the same performance use after use.

Tetrasodium iminodisuccinate is a chelator that can also be found in laundry detergents, hand soaps and dishwashing detergents. The word chelator (pronounced "key-lay-tor") comes from the Greek word chele, or claw. Think of a chelator as a cany claw that reaches out and grabs the minerals in soap scum or soils, to keep them from depositing on a surface. We use tetrasodium iminodisuccinate in products to remove soap scum and mineral deposits. By binding to the soap scum or deposit, it allows them to be rinsed away.

PEG-15 Cocomonium Chloride is a cleaning agent, or “surfactant”, that can also be found in household cleaners, as well as personal care products such as shampoos and conditioners. We use PEG-15 Cocomonium Chloride in our products to remove dirt and deposits. It does this by surrounding dirt particles to loosen them from the surface they’re attached to, so they can be rinsed away.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that is more acidic works better for soap scum removal. Its opposite, a formula that is more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

Liquitint^® Brilliant Orange Dye is a colourant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. Liquitint^® is a trademark and product of Milliken & Company, which is responsible for its contents.