Shout^® Wipe & Go

Provides a liquid base for a product.

C11-15 Sec-Pareth-12 is a cleaning agent, or "surfactant," that can be found in a variety of cosmetic and personal care products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to so that they can be rinsed away. It can also be used as an emulsifier. It ensures that our products provide the same performance use after use. Over time, it is possible for formulas in a product to separate. An emulsifier helps oil mix into the water.

Dipropylene glycol is a solubiliser that ensures the even distribution of the ingredients throughout a product to help it work better. Its is commonly used in fragrances.

Citric acid is a builder that can also be found in a wide array of household products, including laundry detergents, shampoos, and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons, and limes. We use it to make a product formula clean better by affecting the molecules in the formula so that they work together better. Citric acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container, or dispenser. We also sometimes use citric acid as a cleaning agent that removes hard water deposits, or as a chelator.

A material spun from polypropylene that is soft, yet durable enough to last throughout the application of a product.