Provides a liquid base for a product.

Sodium xylene sulfonate is a wetting agent that can also be found in hair care products and cleansers. We use it in our products to help a formula spread across a surface, making cleaning more efficient. Sodium xylene sulfonate can also be used as a solubilizer that ensures even distribution of the ingredients throughout the product, to help it work better.

Ethoxylated Alcohol is a cleaning agent, or "surfactant," that can also be found in household cleaning products like all-purpose cleaners and automobile cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulisifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use.

Sodium citrate is a builder that can also be found in various household products including shampoos, mascara and lipstick. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. It can also be used as a stabilizer that maintains the clarity of the product and protects its pH. The pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. To ensure product performance, it is important that our product formulas maintain their stability over time.

Sodium carbonate is a pH adjuster that can also be found in bath, skin and hair products. It alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. Sodium carbonate can also be used as a builder that makes a product formula clean better by affecting the molecules in the formula so they work together better.