Shout^® Advanced Set-In Stain Scrubber

Provides a liquid base for a product.

Citric acid is a builder that can also be found in a wide array of household products, including laundry detergents, shampoos, and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons, and limes. We use it to make a product formula clean better by affecting the molecules in the formula so that they work together better. Citric acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container, or dispenser. We also sometimes use citric acid as a cleaning agent that removes hard water deposits, or as a chelator.

Dipropylene glycol is a solubiliser that ensures the even distribution of the ingredients throughout a product to help it work better. Its is commonly used in fragrances.

Acrylic copolymer is a thickener that can also be found in personal care products, such as lotions and hair styling gel. We use it to improve the texture of a product and help it maintain a gel-like texture.

Propylene glycol is a solubiliser that can also be found in cosmetics, toothpaste, food and beer. It is sometimes confused with ethylene Glycol, the sweet-tasting ingredient that can be used in air conditioning systems and antifreeze products, but it is a different ingredient. Propylene Glycol is used in our products to help ensure even distribution of the ingredients throughout a product, to help it work better. We also use it as an odor eliminator; as a cleaning agent, or "surfactant," that removes dirt; as a wetting agent; or as a carrier that enables delivery of the product to the surface. In certain products, Propylene Glycol works as a moisturizer helping to prevent a product or surface, like leather, from drying out by retaining moisture making the material softer and more pliable.