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Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Citric acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. We also sometimes use citric acid as a cleaning agent that removes hard water deposits, or as a chelator.

1. WHAT IS IT FOR? You want to remove dirt and deposits from your surfaces so they are easily washed away. Lauryl glucoside is used to lift dirt so it can be washed away. 

2. HOW DOES IT WORK? Lauryl glucoside is a type of surfactant or cleansing agent that works to lift dirt and deposits so they can easily be washed away. It also provides foaming properties.

3. WHAT ARE THE POTENTIAL CONCERNS? Safety test data shows Lauryl Glucoside has the potential to cause skin or eye irritation (https://www.guidechem.com/msds/110615-47-9.html). 

4. HOW DO WE MAKE SURE IT’S SAFE FOR YOU TO USE?  We evaluate the use of this ingredient assuming a heavy-use scenario and incorporate a margin of safety that is well below the level that has the potential to cause any concern.

Proxel GXL is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

Also known as Borax, sodium borate is a builder that has been used for decades in a wide variety of household products, such as lotions, bath and skin products. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium borate can also be used as a pH adjuster that alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser.

Sodium dodecylbenzene sulfonate is a cleaning agent, or "surfactant," that is one of a group of ingredients commonly used in bath products, cleansing products, shampoos and hair conditioners. We use it in our products to remove dirt and deposits. In its liquid form, as we use it, it surrounds dirt particles to loosen them from the surface to which they are attached.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

Subtilisin is an enzyme that can also be found in various household products such as laundry detergents and contact lens cleaners. Enzymes are proteins that catalyze or increase the speed and efficiency of chemical reactions. We use subtilisin in our products to help break down stains.

Provides a liquid base for a product.