Provides a liquid base for a product.

Sodium dodecylbenzene sulfonate is a cleaning agent, or "surfactant," that is one of a group of ingredients commonly used in bath products, cleansing products, shampoos and hair conditioners. We use it in our products to remove dirt and deposits. In its liquid form, as we use it, it surrounds dirt particles to loosen them from the surface to which they are attached.

Sodium sulfate is a carrier that can also be found in bath soaps, detergents and skin care products. A carrier does just what it sounds like - it helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. We use sodium sulfate because without a carrier, the product would not work with the same consistency across a surface.

Also known as Borax, sodium borate is a builder that has been used for decades in a wide variety of household products, such as lotions, bath and skin products. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium borate can also be used as a pH adjuster that alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser.

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Hydroxyethyl cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. In some products, hydroxyethyl cellulose can also be used as a binder, which helps ingredients hold together. We use it to improve the texture of a product and, as needed in some formulas, help a product to cling to surfaces such as a toilet bowl.

Acid Blue 9 is a colorant, or dye. It is one of the most widely used and tested dyes in consumer products, and can be found in clothing and colored paper. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.

Sodium gluconate is a chelator that can also be found in personal care products like shampoos, conditioners and facial cleansers. It is made from the sugar glucose. The word chelator (pronounced "key-lay-tor") comes from the Greek word chele, or claw. Think of a chelator as a tiny claw that reaches out and grabs the minerals in soap scum or soils, to keep them from depositing on a surface. We use sodium gluconate in products to remove soap scum and mineral deposits that are caused by hard water. By binding to the soap scum or deposit, it allows them to be rinsed away.

Fatty alcohol is a binder that can also be found in shampoos and soaps. It holds a product’s ingredients together. Fatty alcohol is added to products so that when other ingredients are compressed, they hold together in a solid shape. As a result, we use fatty alcohol in our products to improve the thickness of liquids or gels or to stabilize foams.