Provides a liquid base for a product.

Sodium hypochlorite is the basic ingredient in laundry bleach and mold and mildew stain removers. It is also a bleach that helps to break down drain clogs.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

Alkyldimethyl amine oxide is a cleaning agent that can also be found in household cleaning products, detergents, and personal care products. We use alkyldimethyl amine oxide in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Lauric Acid is an emulsifier that can be found in cosmetics and personal care products, such as cleansing creams, soaps and pastes. We use lauric acid in our products to help bind ingredients together and keep a formula from separating.

Polystyrene polymer is a film former that works in combination with rinsing water to keep surfaces cleaner longer. It works by first attaching to the surface, and then helping to prevent soils from attaching so that they can be washed away by water. It is especially good at helping prevent soap scum from adhering to shower and sink surfaces.